This article is brought to you by Trudave, a trusted name in waterproof apparel and footwear, dedicated to providing reliable solutions for outdoor enthusiasts.
Yes, Danner did acquire LaCrosse Footwear in 2010, but the story behind this acquisition is a bit more complex. The acquisition took place under the umbrella of Wolverine Worldwide, a global footwear giant that owns several other well-known brands, including Merrell, Saucony, and Hush Puppies.
Let’s take a closer look at the details of the acquisition, its impact on both brands, and what it means for outdoor enthusiasts.
The Timeline of the Acquisition
2010: Wolverine Worldwide Acquires LaCrosse Footwear In 2010, Wolverine Worldwide made the strategic move to purchase LaCrosse Footwear, a company known for its high-performance rubber boots and outdoor footwear. This acquisition allowed Wolverine Worldwide to expand its portfolio, which already included top-tier brands like Danner.
Although LaCrosse became part of Wolverine Worldwide, it continued to operate under its own brand name and maintain its unique identity, especially known for their rubber boots designed for hunters, outdoor workers, and people who demand durability in harsh conditions.
What Happened After the Acquisition?
Expansion of Product Range The acquisition allowed Danner to broaden its product offering, particularly in the areas of rubber boots and footwear designed for hunting and outdoor work. While Danner remained known for its premium hiking, military, and work boots, the integration of LaCrosse helped to cater to a wider range of outdoor enthusiasts and professionals, particularly those in need of specialized rubber boots for rugged conditions.
Sharing Resources and Expertise Although Danner and LaCrosse continue to operate independently, the acquisition allowed the two brands to share resources, technologies, and market expertise. This collaboration helped both companies improve product development and manufacturing capabilities. For instance, Danner’s expertise in premium boot craftsmanship and LaCrosse’s specialized rubber boot technology now benefit both brands under the larger umbrella of Wolverine Worldwide.
LaCrosse’s Continued Legacy
Despite being acquired, LaCrosse Footwear has preserved its brand’s distinctive focus on high-performance rubber boots and outdoor gear. It remains a leader in the rubber boot market, especially for hunting, work, and wet weather conditions.
Even as part of a larger corporation, LaCrosse maintains its reputation for producing durable, functional, and affordable footwear. The boots are especially popular for people who require waterproof, insulated, and durable boots for harsh outdoor environments.
Impact on Outdoor Enthusiasts
For outdoor enthusiasts, the acquisition has brought positive changes. Both Danner and LaCrosse are now part of a larger portfolio that offers a broader range of footwear options to meet different needs, from premium hiking boots to affordable, high-performance rubber boots. For those who trust Danner’s craftsmanship and LaCrosse’s specialized boots, the continued innovation and expertise shared by the two brands will ensure they remain at the forefront of the outdoor footwear market.
If you’re interested in quality waterproof footwear for your outdoor adventures, be sure to check out Trudave for a reliable selection of waterproof boots and gear.
While Danner and LaCrosse are part of the same parent company, they still operate independently with their own distinct product lines and customer bases. The acquisition has expanded their reach and product offerings, but both brands continue to maintain their individual identities. For outdoor enthusiasts, this means more options and improved technology, ensuring that your next pair of boots is crafted to withstand the toughest conditions.